How many times did you want to organize an event but did not have sufficient budget? Well, I don’t know how I can make you rich but at least, I will try to help you get some financial support.

Have a Unique Selling Proposition

Unless you can make your business stand out in a world of homogeneous competitors, you might not find the best sponsors.

The best way to prove the value you can offer to potential supporters is through focusing your communication on your Unique Selling Points as to make yourself stand out.

Don’t Rush

Take your time to find future sponsors. You could start by making a first contact through social media by commenting, liking or sharing their posts.This is a great way to establish a connection without putting your demand on the table immediately. Then, remember to give your sponsors enough time to sort out matters on their end. You probably don’t want them to be unhappy and be working against the time.

Quid Pro Quo

Sponsorship is just like any relationship, a matter of give-and-take. So, what could you give your sponsors? You could mention the sponsor’s company in your blog posts or encourage your social media followers to like their content, for example .

Just by offering something in exchange, you might create some crucial goodwill with your sponsors and increase the odds of making your event happen.

Hit The Sweet Spot

It’s about time to do some research and get to know your sponsor’s marketing objectives and customize your sponsorship packages based on their needs. You should keep them involved and informed throughout the process.

In conclusion, try to pitch prospective sponsors with information and data that hits their sweet spot. And then, let the game begin!

Build a Relationship

Now that you’ve done all the research and you know their necessities, take advantage of it! Keep in touch with them and don’t let this relationship end.

The trick here is to think of sponsors as the love of your life, don’t let them go!


Further Reading:

Creating an influencer friendly event

How to organise a product launch

5 tips make your conference memorable

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